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Call out
Overview
The CTA Block component is designed to draw attention to a clear, single call-to-action or multiple CTAs within a bold, prominently colored section. It typically features a title, an optional subtitle, and up to two buttons, making it ideal for driving user engagement on high-priority messages or promotions.
Use Cases
- Primary Page Actions: Ideal for hosting the main call to action on a page, such as “Apply Now,” “Register,” “Request Info,” or “Submit Application.”
- Conversion-Focused Campaigns: Encourage users to take immediate action on high-priority goals.
Required Materials
- Title: A concise statement that conveys the primary action or outcome (e.g., “Apply Now,” “Request Info”).
- Subtitle (Optional): Additional context or supporting detail.
- Description(Optional): One or two sentences providing context, without line breaks or paragraphs.
- CTA Button(s): Up to two action-oriented buttons
Best Practices
- Highlight the Primary Action: Ensure the title and button text clearly communicate what you want users to do.
- Keep It Brief: Short, direct messaging makes the call to action more compelling.
- Use Sparingly: Overusing this component can lessen its impact, so reserve it for your most important messages.
Page Type Compatibility
Supported in Full Width, Left Navigation, and News Article Pages.
Variations
Background Color Options: Western Purple, Deep Focus, Grey or White.
Variation 1
This CTA Block uses a Western Purple background.
Variation 2
This CTA Block uses a Deep Focus background.
Variation 3
This CTA Block uses a Grey background.
Variation 4
This CTA Block uses a White background.