Guide to Organizing Milestone/Anniversary Events: Marketing, Communications and Event Promotion

Are you celebrating a milestone as a Department in the coming years? This guide will outline the support the Communications & Marketing team is able to provide based on the anniversary or milestone being celebrated. Each celebration is different and these are some ideas of how we can help. If your Department has other ideas of support that could be done instead of those suggested below, reach out and inquire as to the possibilities.

Support provided for the 25 year anniversary encompasses the support outlined for the 10 year anniversary. As well, support provided for the 50 year anniversary encompasses that of the 25 year and 10 year anniversary support outlined below.

It’s key to reach out to the Communications & Marketing team as early as possible. Planning for some of these milestones can take more than a year – it’s never too early to let us know how you’re thinking of celebrating the upcoming anniversary. Plus we can add your event date to the Schulich Events Calendar so others are aware of the date.

For more information, please contact comms@schulich.uwo.ca.

 

10 Year Anniversary

25 Year Anniversary

50 Year Anniversary

Graphic Support

* Create anniversary identifier to be used by Department

* Create anniversary penguin banner to be used by the Department and displayed in office area

* Assist in the production of some assets/templates for department to use and distribute. This includes:

- Event Poster

- Web Banner

- Graphic for electronic invitation

* Assist in the design and production of all assets/templates. This includes:

- Visix slides

- Printed event assets: invitations, menus, dinner programs, welcome signage

 

Communication Support

* Feature story written and shared in monthly publications and posted on website as news

* Photo gallery posted on social media honouring the milestone. Gallery could include event photos or historical photos from over the years

 

* Photographer to capture special moments – if a School photographer is not available, the Communications team will identify an outside photographer to use

* Consult with Social Media team to determine ways in which the celebration can be shared on social media

* Creation of celebratory one pager, brochure or booklet

* Assist with the development of key messages and alumni/faculty/staff engagement strategy

* Feature story/section in annual Alumni publication to be shared on social media, on web and in other monthly publications

 

Event Support

* Meet with Events team to walk through events planned (if applicable)

* Added to ThisWeek@Schulich

* Added to events listing on Schulich homepage

* Listed on Western’s lifelong learning page or alumni event page (if applicable)

* Consult with Events team to develop event plan and talk through execution

 

* Assist in writing evite copy for invitation, event website and remarks

* Assist in contract negotiations with vendors, celebrity speakers, etc.

* Assist in distribution of invitations through the School’s communication channels

 

Note that any out of house production costs or any event costs will need to be covered by the department.