The Schulich School of Medicine & Dentistry is a large enterprise with 2,800 students, 2,000 faculty and 1,500 staff that reach across Western, the University of Windsor and many communities in Southwestern Ontario.
Building a single brand or profile is a challenge as is communications among the various sites and constituents. There is, however, broad agreement that a powerful Schulich Medicine & Dentistry brand and profile is highly desirable and necessary to Schulich Medicine & Dentistry’s efforts in student recruitment, faculty and staff recruitment, attracting funding, engaging with communities in Southwestern Ontario, and working regionally and globally on various initiatives. Many benefits can be gained with the Schulich Medicine & Dentistry academic community coming together under a common or shared brand.
Today’s communications environment is changing rapidly. Social media presence is becoming increasingly important as audiences grow their expectations and immediate communications. Schulich Medicine & Dentistry will require muti-faceted communication vehicles to ensure a reach to its diverse communities and stakeholders.
Investing in its information technology as well as its communication infrastructure will be essential in the years ahead. Schulich Medicine & Dentistry’s growing distributed medical education network, its Windsor Program and the potential of an academic health science network that extends all through Southwestern Ontario and possibly beyond, requires attention to the infrastructure required to support continuous communications and connectivity.