Tips and Tricks for branding - most common mistakes

Using outdated logos on materials

The logos shown below can no longer be used in any form, on any items. If you have anything bearing these logos, please work with the Communications Department to have the items re-branded appropriately.

Schulich Medicine & Dentistry to the left, Western University on the right, and always together

The Schulich School of Medicine & Dentistry is a “co-brand” with Western University, meaning the Western Crest logo must always appear in conjunction with the Schulich Medicine & Dentistry logo. The Schulich Medicine & Dentistry logo should always appear on the left, and the Western logo should always appear on the right.

Stretching logos

The Schulich Medicine & Dentistry and Western logos should not be skewed, stretched or altered in any way. When resizing logos, remember to resize from the corners of the bounding box only, which will generally prevent the logo from becoming distorted.

Using the correct colours

Western and Schulich Medicine & Dentistry's official colours remain purple, grey and white in the following values:

Pantone (PMS) values are used when a specific colour (purple) is printed separately to ensure the most accurate reproduction.

PMS 268 PMS Cool Grey U10

CMYK (Cyan, Magenta, Yellow and Key (Black)) refers to the four inks used in most full-colour printing.

C:82 M:100 Y:0 K:12 C:0 M:2 Y:0 K:60

RGB (Red, Green and Blue) refers to the colour model used for sensing, representing, and displaying images in electronic systems, such as televisions and computers.

R:79 G:38 B:131 R:128 G:127 B:131

HEX values are used in HTML code to designate specific colours.

#4F2683 #807F83


Using the correct font

BentonSans is the official School font. Arial can also be used as a substitute if BentonSans is not available.

Using the correct templates

There are a variety of templates available for use online, log in with your Western credentials to view the templates.