Brand Identity Guidelines
Introduction
A consistent and professional approach to using these guidelines is crucial to building a recognizable brand for the
Individual Guidelines have been produced for the Schulich School of Medicine & Dentistry - Windsor Program logo and are available through the Communications Officer or Windsor Program office.
Should you have any questions or need assistance with these graphic guidelines or individual projects, please contact the Communications Office at (519) 661-2111 ext. 86030.
Our Name
The official corporate name of our organization is “
It is acceptable to use “Schulich Medicine” or “Schulich Dentistry” as short-forms verbally or in text, but it is not appropriate to identify a separate “Schulich School of Medicine” or “Schulich School of Dentistry.”
The “Faculty of Medicine & Dentistry” is no longer used in either formal or informal communications.
Western-Schulich Logo and Schulich School of Medicine & Dentistry Logo
All departments, units and programs within the School must use both the Western Crest logo and the Schulich Medicine & Dentistry ‘S’ logo. The Schulich School of Medicine & Dentistry is a “co-brand” with Western, meaning the Western Crest logo must appear in conjunction with the Schulich Medicine & Dentistry ‘S’ logo. Wherever possible, priority and prominence should be given to the Schulich "S" logo.
The Western Crest and Schulich Medicine & Dentistry ‘S’ logos should not be stretched, squished, manipulated or redrawn in any way and it should always be reproduced only in approved sizes and colours.
All logos can be downloaded in various sizes and formats at: http://www.schulich.uwo.ca/communications/branding
Developing independent logos for individual units, departments or programs is not permitted.
Schulich Medicine & Denstistry Logo "True Form"
The Schulich Medicine & Dentistry logo is most effective when used on a white background. The reverse version of the logo can be used and is most effective on a purple background.
It is also important to note that neither logo should be reproduced in any colour other than the specified Western purple or white. The logos can, of course, be reproduced in black.
Color Guide
The official colour for the Schulich Medicine & Dentistry logo is Pantone 268 purple, the same colour as the
Please refer to the chart below:
|
Colour
|
Pantone Number |
CMYK Value |
RGB Value |
Web |
|
Western & Schulich Purple |
268
|
C-82 M-100 Y-0 K-12 |
R-79 G-38 B-131
|
#4f2683
|
|
Western Silver (Grey)
|
10U |
C-0 M-2 Y-0 K-60 |
R-128 G-127 B-131
|
#807f83
|
Typeface
The new visual identity incorporates two new fonts for Western. Our serif font (see the Word Western in the logo) is a custom-made font that we are calling Hellmuth - this font will only be used in the actual logo files. Our secondary font is a sans-serif called Benton - the acceptable substitute "system font" is Arial.
It is often desirable to use these fonts in materials, in order to correspond with the logo. Benton can be downloaded from the University’s Graphic Standards Web site at http://communications.uwo.ca/comms/graphic_standards.
Web
The application of solid, consistent standards for good markup, accessibility, and graphic design for the Web is very important. Before designing or redesigning your web site, please contact Schulich Medicine & Dentistry’s Information Services staff or the Communications Web Specialist for guidance.
The graphic standards outlined above for print publications must also be adhered to for the Web. Various Schulich Medicine & Dentistry logo options have also been designed specifically for the Web.
Contact
For further assistance please contact:
Jasmin Neil, Communications Coordinator at ext. 86030 or jasmin.neil@schulich.uwo.ca.
Social Media
Accessibility at Western
